writing

Madison Lewis lives in four-bedroom house with 3 girls. She has a room, bathroom, and closet of consumer-brand relationships. Of the voluntary (deliberately chosen) item’s with in her room, Madison uses bathroom towels, wash clothes, rugs, and has a bedroom rug from Bed, Bath, and Beyond because she also shares a preference-driven attraction to purchasing products in her bathroom and room that share the same brand name, pattern, and color. Some of her imposed items include her mattress from Bedmart because her parents were able to purchase the product at a discount price. When Madison first moved into her room, she shared a negative brand relationship with her showerhead. Madison has always trusted and been a loyal customer to Bed, Bath, and Beyond because her parents have raised her on Bed-Bath’s products and this has impacted her decision as a consumer to purchase a Bed-Bath showerhead so she is able to share a positive relationship experience with her shower.
Some of Madison’s existing intense products, which she feels are essential to her health and well being, are her Colgate toothbrush and Colgate toothpaste. Madison has been in a loyal, dependent consumer-brand relationship with Colgate for the past seven years since her doctor recommended the brand when she was suffering from gingivitis. To Madison, body wash is an intense product because she must shower before class and refuses to use bar soap because of her highly sensitive skin, yet she has never maintained a consistent commitment to a particular brand of body wash. She does have a wide brand variety of superficial product brand makeup. Her bronzers and eye pencils are conveniently and casually bought at CVS with no brand loyalty. The ladder products are solely chosen based on current bundle pricing and discounted cost versus her eye shadows, which she will only purchase from the brand name MAC, which her older sister introduced to her in 9th grade and has been an enduring relationship. One of Madison’s public products is her car, a BMW X5. Her father influenced this purchase decision unlike one of Madison’s private brands, her Epi-pen, that has been a secret companion in her purse ever since she discovered she was allergic to nuts. Madison has always been a messy eater and has shared a formal (task related) relationship with her tide pen, ever since she discovered it 2nd semester of freshman year. When Madison makes a sandwich, she always uses Wonder bread because she shares an (informal) personal relationship with the brand because it reminds her of the sandwich’s in elementary school her grandmother used to make her in elementary school before she passed away. One asymmetric brand that Madison shares a symbiotic relationship with is Yogi tea because every time she purchases the tea packets, part of her money is donated to the breast cancer society.